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PUMA FOOTWEAR
When the TV media used to be in black & white and the viewer's life was monochrome, details were more subtle and understated.
At this time, before the over exposure to highly saturated screens, tennis balls didn't hide any color to the spectator. They kept a high brightness on the pixels, being minimal, clean and concise.
Inspired in Puma Tennis Heritage, Club 48 will bring the pure court story to life.
Brand /
Puma
Role /
Junior Footwear Color and Material Designer
Consumer /
Unisex Prime
Year /
Spring / Summer 2024
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