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PUMA FOOTWEAR
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When the TV media used to be in black & white and the viewer's life was monochrome, details were more subtle and understated.

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At this time, before the over exposure to highly saturated screens, tennis balls didn't hide any color to the spectator. They kept a high brightness on the pixels, being minimal, clean and concise.

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Inspired in Puma Tennis Heritage, Club 48 will bring the pure court story to life.

Brand / 

Puma

 

Role / 

Junior Footwear Color and Material Designer

 

Consumer / 

Unisex Prime

 

Year / 

Spring / Summer 2024

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